Canon Europe and Soda Books with Horst A. Friedrichs On the Océ ProStream, Shows “Soda Books Exhibition” from the pictures to the process of print and setup of a print exhibition in Munich amplified by large format printing and a variety of media.
From Canon Europe:
“Some say that print is emotional. From image capture, to print and promotion, Canon supported photographer Horst Friedrichs setup an exhibition like no other in a Munich book shop: Soda. His “SPEED” book launch was amplified by large format prints on a variety of media, from copper to lightboxes.”