Canon USA with Tim Smith On the Canon Sumire Cinema Prime Lenses, from a set of cinema prime lenses for high-end productions with excellent skin tones and a soft cinematic look find out inspiration behind Sumire, On the Canon Sumire Cinema Prime Lenses.
From Canon USA:
“Canon’s brilliant Sumire Prime lenses offer spectacular optical performance for demanding high-end productions. Sumire, pronounced “Soo-mee-ray,” is the name of a Japanese flower, and like the petals of a flower, our lenses are most beautiful when fully opened. This is the inspiration behind the Sumire look.”