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Canon USA: Introducing the “Canon Sumire Cinema Prime Lenses” with Tim Smith

Canon USA with Tim Smith On the Canon Sumire Cinema Prime Lenses, from a set of cinema prime lenses for high-end productions with excellent skin tones and a soft cinematic look find out inspiration behind Sumire, On the Canon Sumire Cinema Prime Lenses.

From Canon USA:

“Canon’s brilliant Sumire Prime lenses offer spectacular optical performance for demanding high-end productions. Sumire, pronounced “Soo-mee-ray,” is the name of a Japanese flower, and like the petals of a flower, our lenses are most beautiful when fully opened. This is the inspiration behind the Sumire look.”

VIA: Canon USA